DUME launched the Mwanaume wa Kweli teaser campaign in August 2012, revealing the full campaign and DUME’s new brand look in September of the same year. Complete with a song, dance, TVC, radio jingle and more including quality merchandise with the main goal of taking Tanzania by Storm! 

To hear the Mwanaume wa Kweli campaign radio advert click here and teaser radio jingles click here, or to view the Mwanaume wa Kweli campaign TVC click here and music video click here